The following post is a comment I wrote on a greek blog in response to the following article and also some of the comments that accompany it.
I originally wrote it in Greek, but after some requests, I decided to create an English version too.
I do not agree with the general view and idea that album is dead, without wanting myself to sound like an old man that does not accept the new trends of music industry and is stuck in another age, world.
It was made clear from Tommy in the comments that albums that only existed to serve the title “album” and to fill the package of a 70-80 minutes CD product, will really decline till they finally vanish from the market, because there is no demand for them these days.
This is not something bad.
I disagree with the thought that the artist “must go with the flow of the music business”, especially in our times that each artist can be free from commitments, contracts and pressure from music labels and also I think that
it is really fundamentally expressed and contained in the word “artist” the idea that each artist is free to express, choose, create and follow his own philosophy and way of thinking.
an album is a live entity, and a real snapshot of a certain time of the artist, it reflects his concerns, mood, inspiration, direction and many other things such as the procedure of composition, creation, as well as the recording and the mixing of an album.
All these attributes can be offered to the fans named as “fan experience” and it can be shown that the creation of his music is a procedure that makes the song and the album more mature, like the procedure of making good quality wine and whiskey. It is not being created only with a computer, like many pop cheap songs are.
Its one of the best things as a listener, to have the ability to play an album and recognise changes on sound, style, influences between different time periods-albums.
In everyday life today though, songs are promoted separately from their album, on social networks and other platforms that enable users to buy separate songs, like iTunes. In my opinion, this will lower the quality of music in many occasions.
It is completely different when somebody has a Pink Floyd album playing on decent quality speakers while sitting back and enjoying a good quality whiskey…
… and completely different when someone clicks a fb link that was shared by someone or appears on the newsfeed, is in low quality (360p) while gossiping on the comments.
The first occasion is like dining in a fine restaurant while the other one is like grabbing some fast food on the street. Both of them are “essential” and nice on certain situations, but the line is starting to fade between them.
That’s why “me as an artist” want to give to those who follow my music something that me myself would hear, something that could be trending more towards premium and good quality instead of quick and junk. Because this is what I want to define me and this is why I want my fans to follow me. And I want to be direct and sincere to them.
Of course, someone may move to the “one song” direction every now and then because he wants to reach new audience, new fans. There is no problem on that, but I really believe that the kind of marketing that is performed for good quality albums is more of a viral one.